Brand & Experience Strategy Services

I help premium and design-conscious brands understand customers more deeply, sharpen a distinctive point of view, and create brand experiences that connect emotionally with customers.

I deliver brand experience strategy and audits, customer insights, and creative judgement training. My services are designed for businesses that care about quality, originality and human connection - and need sharper direction in an increasingly generic market.

Experience Clarity Sprint

For brands that need a focused diagnosis of customer experience, positioning and opportunity.

Explore the offer

Strategic Advisory

For founders and leaders who need ongoing senior perspective without hiring full-time.

Explore the offer

Human Experience Workshops

For teams who need to strengthen customer empathy, originality and human judgement in the AI age.

Explore the offer

Keynotes & Learning Sessions

For organisations that want to build curiosity, creative confidence and more human ways of working.

Explore the offer

"Fiona brings a rare ability to translate complex customer insight into clear, compelling strategic direction. She played a key role in shaping our thinking around customer behaviour in the transition to sustainable energy, helping us better understand current mindsets and how to shift them."

— Fernanda Reyes, Head of Customer Experience and Insights, E.ON Growth Studio
Get in touch

I work with founders and creative teams in design-conscious firms globally. I tailor engagements to the challenges your firm faces.

Email me on fiona@fionamaciver.com, or using the form below, to enquire about working with me.

Email me

Contact

  • "Fiona Maciver is an outstanding professional who embodies the perfect balance of creativity, curiosity, and analytical rigor. Her ability to navigate complex concepts, identify patterns, and craft compelling narratives makes her an invaluable asset in creative strategy and beyond."

    — Dan Moller, Head of Creative Shop Northern Europe, Meta

  • "Fiona has a keen eye on the bigger picture and the forces of change that affect our lives. Balancing structure and the organic, she adapts the needs of the brief, bringing unique authentic value to any project. To work with Fiona means a journey that evolves and inspires to deliver fresh answers"

    — Hugh Miller, Partner, Pentagram

  • "Fiona brings the rigour of expert research planning and execution; a highly strategic perspective to how these translate into design; and the flexibility to collaborate to brilliant effect with creatives and business folks alike"

    — Ed White, Design Director, IDEO

  • "Fiona brings a rare ability to translate complex customer insight into clear, compelling strategic direction. She played a key role in shaping our thinking around customer behaviour in the transition to sustainable energy, helping us better understand current mindsets and how to shift them."

    — Fernanda Reyes, Head of Customer Experience and Insights, E.ON Growth Studio

  • “Fiona's contributions to the team were very impressive across multiple levels including innovative deliverables that set the agenda for future of AR”

    — Ivan Landabaso, Partner, JME Ventures

  • "Fiona’s exceptional strategic thinking and her keen ability to uncover actionable insights played a pivotal role in shaping the overall direction of our work streams. Fiona is a true collaborator, bringing clarity and vision to complex challenges, and her work continues to have a meaningful and lasting impact in the XR space"

    — Petra Zhivkova, Product Design Lead, Meta Reality Labs

  • "I highly recommend Fiona to anyone seeking exceptional creative leadership. She is a rare force of brilliance and inspiration; any organization would be fortunate to have her at the helm of their creative journey."

    — Sunil Sharma, AI Strategist, Technologist, Stealth Entrepreneur

  • "Fiona took time to have in depth product conversations that helped to drive strategy and execution forward. During the time we worked together, we shipped a number of key features that helped our team to exceed their goals and to deliver significant user value"

    — Kwad Kissiedu, Product Manager, Meta

  • "I cannot recommend Fiona Maciver highly enough for any business looking to raise its game on innovation. Fiona has a unique way of thinking - blending creativity with a sharp understanding of what shapes an industry. She helps you work from design through to customer, and tackles tough challenges with fresh, inspired solutions."

    – Lloyd Wigglesworth, Partner, The Alexander Partnership