Intensive

Notice-Differentiate Intensive

Bring one important yet unresolved brand challenge. Leave with a distinctive direction.

A focused 2-4 week strategy intensive for founders and brand leaders facing a critical business challenge.

I identify where your brand is losing clarity, connection or distinctiveness, and translate the findings into an informed, fresh direction.

BEST FOR:
Design-led SMEs preparing to reposition, exploring new directions, or losing customer loyalty
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Why now

Relocate your edge when when ‘good’ is no longer good enough

When businesses look, sound and feel the same as everyone else, they have lost their edge. And as they lose touch, customers go elsewhere.

Today, many brands look slick, but lack the meaningfully distinctive edge that keeps customers coming back.

I designed the Notice-Differentiate Intensive to help brands build those foundations. It reveals where your brand is lacking edge, and uncovers unnoticed opportunities to make you more distinctive, resonant and commercially effective.

“Businesses lose their edge, and their customers, when they look, sound and feel the same as everyone else.” 

you leave with

  1. An expert diagnosis of your current situation

  2. An outside-in view of how customers perceive you

  3. A Noticing Review of the influencing landscape

  4. A Differentiation Map of overlooked opportunities

  5. A clear, distinctive viewpoint on where to go next

  6. A working session to agree the way forward

You may be asking :

Diagnose

Identify your brand’s commercial gaps

 How it works

Notice

Reveal overlooked opportunities

Interpret

Frame the strategic opportunity

Notice-Differentiate Method

I use my proprietary Notice-Differentiate Method to develop a unique direction for your brand that’s grounded in an informed point of view.

I deliver a visual strategic report, supported by a working session to decide brand next steps.

Differentiate

Translate insight to distinctive commercial advantage

"I cannot recommend Fiona Maciver highly enough for any business looking to raise its game. She has a unique way of thinking — blending creativity with a sharp understanding of what shapes an industry. She helps you work from design to customer, and tackles tough challenges with fresh, inspired solutions.”

— LLOYD WIGGLESWORTH, PARTNER, THE ALEXANDER PARTNERSHIP
Outcomes

The Intensive is designed to reset your business. We’ll identify overlooked opportunities to make your brand more meaningful, memorable and commercially successful. You will attain:

A memorable brand proposition

A differentiated yet substantiated brand and experience direction

Elevated commercial positioning

New positioning underpinned by increased relevance and customer loyalty

Who this is for

Experience-led businesses ready to relocate their edge

  • Founder-led businesses

  • Brand and creative leaders

  • Innovation and customer experience teams

  • Hospitality, retail, lifestyle, technology and other service-led brands

You might be ...

About Fiona Maciver

I’m a Brand & Experience Strategist, PhD in Design Strategy, and former UX Research Lead at Meta. I bring together experience from design and marketing, research and innovation.

Get in touch

Ready to see your experience as your customers do?

I work with businesses in the UK and internationally who are committed to developing distinctive brands.

The Intensive is tailored to your business challenge. Scope and pricing are agreed after an initial conversation.

Enquire →
Book a call →